Eurobest 2024: A Big Celebration for ‘Ajedrez’ and ‘Pareja’
This year, Eurobest has given us even more reasons to celebrate. Our campaign ‘Ajedrez’ achieved something extraordinary: winning the Grand Prix de Film in the Screens and Events category—a recognition that fills us with pride and joy.
But that’s not all. We also brought home a Gold in the same category and a Bronze in the Use of Humor category for ‘Ajedrez’ and ‘Pareja’, honoring the power of ideas that connect through authenticity and humor.
These campaigns remind us how important it is to nurture ideas, allowing them the time and care to grow, evolve, and find their unique voice. What began as a simple thought with ‘Ajedrez’ eventually transformed into something rare and special, teaching us to trust the creative process and the potential of simplicity.
None of this would have been possible without an exceptional team. A heartfelt thank you to China and the brilliant Marc Ortiz Prades for bringing every detail to life, and to SITGES for being our creative partners year after year.
Thank you, Eurobest, for this incredible honor and for recognizing the power of well-told stories.